AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Drawing & Coloring Apps in the UK
A look at the Q1 2021 performance trends of the top five drawing and coloring apps in the United Kingdom, showcasing user engagement and app popularity. Sensor Tower provides detailed insights into downloads, revenue, and active user trends.
In the first quarter of 2021, the drawing and coloring app category saw varied performance among the top applications in the United Kingdom. Sensor Tower's data reveals interesting trends in terms of downloads, revenue, and weekly active users for these creative platforms.
Color by Number：Coloring Games, published by Wildlife Inc, experienced a downward trend in both downloads and weekly active users, starting from 30K downloads and 163K active users in the last week of December 2020 to approximately 10K downloads and 93K active users by the end of March 2021.
Alexey Grigorkin's Sandbox - Pixel Art Coloring also saw a decline, with downloads decreasing from 10K to around 7K and active users dropping from 580K to 461K during the same period.
Gallery: Coloring Book & Decor, from BERESNEV s.r.o., showed a similar downward trajectory in downloads from 9K to around 5K, but weekly active users remained relatively stable, hovering around 74K to 79K.
Colorfy: Coloring Book Games, another Wildlife Inc title, maintained a steady base of active users, ranging from 10K to 12K, despite a slight dip in downloads from 6K to around 6K by the end of Q1.
Lastly, Pixel Art － Color by Number by Easybrain showed resilience in the number of weekly active users, starting at 219K and growing to 192K, while downloads saw a rise from 29K to approximately 15K in the final week of March.
For more detailed insights and data on app performance, Sensor Tower's platform provides comprehensive analytics to understand market trends and user engagement.
